The Resilience of Izakaya Culture in Japan’s Changing Foodscape

The Cultural Significance of Izakayas

Izakayas, an integral part of Japanese culture, have flourished since the post-war era, firmly establishing themselves within the eat-out market. Today, the izakaya industry boasts a market size of 1.6 trillion yen, having reached its peak in the 1980s with the popular chant “Ikki! Ikki!”…