The Onigiri Revolution: Japan’s Rice Ball Trend Goes Global

Japan’s Onigiri Craze: A Blend of Tradition and Modern Lifestyle

In Japan, onigiri, or Japanese rice balls, have seen a surge in popularity, particularly among the younger generation. These convenient, handheld treats have become a staple for tech-savvy youths who multitask between digital devices and snacking. Recognized as the ‘Dish of the Year’ in 2023 by “Gurunavi Research Institute,” onigiri symbolizes a delightful indulgence for Japanese youth, evidenced by a significant rise in consumer spending on onigiri. With the relaxation of COVID-19 restrictions and the resurgence of the eat-out industry, onigiri has gained even more popularity, both as a home-cooked item and a restaurant fare.

Onigiri Goes International: Paris Welcomes Japanese Rice Balls

The onigiri trend has not only captivated Japan but has also spread to Europe, particularly in France. In 2021, a Parisian onigiri store named ‘O-Kome,’ operated by Gilles Ollier, a Frenchman who lived in Japan for two years, opened its doors. Gilles’s exposure to premium Niigata rice and…