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The ‘Good Person’ Card: Japan’s Unique Take on Social Appreciation in the Z-Generation Era

Joel Fukuzawa
3 min readOct 14, 2023

In both professional and romantic spheres, the fear of being labeled “too nice” is universal. Yet, often we either find ourselves bestowing this metaphorical ‘Good Person Card’ upon others or receiving it ourselves. In Japan, a paid exhibition titled “Too Good of a Person” has intriguingly materialized this abstract concept. Even before its opening, the event sold over 20,000 tickets, resonating particularly with Japanese youth.

So, who merits the “Good Person Card”? Examples include those who stay engaged while someone sings at karaoke, avoiding the temptation of their phones, or those who proactively replace water in dispensers. With over 200 such stories on display, attendees often nod in agreement, recognizing such individuals in their own lives.

However, the exhibition isn’t just about passive observation. A special “Good Person Clinic” offers ‘diagnoses’ by in-house ‘doctors’. After a light-hearted interrogation, participants often receive a diagnosis of being “100% good,” followed by a playful warning about prioritizing self-care. Post-diagnosis, attendees receive an official “Too Good of a Person” certificate. Further engaging attendees, a designated room sets up scenarios for good deeds. For instance, staff might “accidentally” drop a wallet or leave a bag…

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Joel Fukuzawa
Joel Fukuzawa

Written by Joel Fukuzawa

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