Member-only story

The Curious Case of Japan’s Christmas Fried Chicken Tradition

Joel Fukuzawa
4 min readDec 24, 2024

A Tradition Born from a Marketing Fluke

When discussing fake news, it’s often met with public outrage and calls for accountability. Yet, some instances of “fake news” have seamlessly blended into cultural traditions, becoming part of societal norms. One of the most iconic examples is Japan’s unique Christmas tradition of eating fried chicken — specifically from KFC. This peculiar custom, rooted in a simple misunderstanding, has since become a staple of Japanese holiday celebrations.

In the winter of 1973, KFC was still a fledgling brand in Japan, with fewer than 100 stores nationwide. Most Japanese citizens, unfamiliar with the concept of fried chicken, often mistook the red-and-white storefronts for wagashi (traditional Japanese sweets) shops. It was during this period that Takeshi Okawara, the manager of the Aoyama branch in Tokyo, found himself at the center of what would become a cultural phenomenon.

A Serendipitous Encounter

As Christmas approached, Okawara’s store experienced sluggish sales. One day, a nun from a nearby kindergarten rushed into the restaurant with an unusual request. She needed someone large enough to play Santa Claus at the school’s holiday event and wondered if Okawara could also provide fried…

--

--

Joel Fukuzawa
Joel Fukuzawa

Written by Joel Fukuzawa

福澤 喬_東亜人間社会観察,喜歡讀書與你分享。每天兩分鐘帶你窺探東亞的社會文化動態與經濟趨勢。所有文章不提供免費轉載,如有合作需求請先 email :fukuzawanewmedia@gmail.com

No responses yet