The Cultural Bathing Phenomenon in Japan: An In-depth Look at the Nation’s Love for Bathing

A Nation Immersed in Bathing Culture

Japan’s passion for bathing, encompassing both onsen (hot springs) and domestic baths, is unparalleled worldwide. This fervent enthusiasm persists through all seasons, with over a third of Japanese engaging in daily baths even during the sweltering summers. This preference for soaking, especially pronounced among the younger generation, has led to a noticeable increase in bathtub sizes sold domestically. This cultural affinity for baths is deeply intertwined with Japan’s climate and traditional beliefs in the purifying and restorative powers of bathing.

The Evolution of Bathing Additives

The tradition of adding therapeutic substances to baths dates back to the Asuka period in the 7th century, initially influenced by Chinese practices. The concept of medicinal baths, or “yakuyoku,” evolved from steam baths using herbal steam for purification and enjoyment. This practice evolved through the ages, incorporating seasonal and regional herbal baths, reflecting Japan’s rich bathing culture that even ninjas reportedly used for scent concealment. The modern bath additive, however, didn’t emerge until the Meiji era, when a serendipitous discovery led to the creation…