Tackling Japan’s Housing Crisis: Takashi Sabetto and the Revolution of ADDress

Joel Fukuzawa
5 min readOct 2, 2024

Takashi Sabetto, the founder and CEO of ADDress, is a visionary entrepreneur who recognized the potential of shared resources to address significant societal issues. His journey began in 2000 when he joined Gaiax, where his work in business development and marketing helped him grasp the transformative power of the sharing economy. By 2016, Sabetto had established the Japan Sharing Economy Association, earning recognition from the Cabinet Office as an official “sharing economy evangelist.” This milestone solidified his belief that the sharing economy could reshape traditional lifestyles, leading to the creation of ADDress in 2018, a company that introduced a groundbreaking concept of “multi-location living.”

The Birth of ADDress: Breaking the “One Place for Life” Tradition

Sabetto founded ADDress with the belief that people should have the freedom to live wherever they choose, breaking away from the conventional Japanese notion of “one place for life.” The core of ADDress’s business model is a subscription service that allows members to live in any of the company’s 200+ locations across Japan. By paying a fixed monthly fee, members can move freely between different locations, emphasizing community engagement at each spot, in contrast to typical…

--

--

Joel Fukuzawa

福澤 喬_東亜人間社会観察,喜歡讀書與你分享。每天兩分鐘帶你窺探東亞的社會文化動態與經濟趨勢。所有文章不提供免費轉載,如有合作需求請先 email :fukuzawanewmedia@gmail.com