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Round One Stadium: Adapting to the New Normal with Giga Crane Game Stadium
Introduction: Round One’s Pivot to Giga Crane Game Stadium
At ‘Round One Stadium’ near Sakai Station, an innovative strategy called ‘Giga Crane Game Stadium’ has transformed the venue. Previously hosting 70 to 80 claw machines, the space now boasts a staggering 377 machines, featuring a variety of prizes from plush toys to candies and figurines. This massive overhaul has made Round One a popular hangout for young university students, seeking fun and leisure.
The Pandemic’s Impact on Business Strategy
Round One, a multipurpose leisure facility including bowling, gaming centers, karaoke, and sports equipment, faced significant challenges during the three-year pandemic. With forced closures and shortened operating hours, customer traffic dwindled, leading to persistent losses. President Kimihiko Sugino described the period as continually elusive and challenging. This hardship prompted Sugino to rethink the business model, leading to the introduction of claw machines in 2021, which drew unexpectedly high foot traffic.
