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Reviving a Legacy How A Traditional Metalworks Pivoted to Camping Gea
The Rise of Outdoor Activities in Japan
The pandemic has reignited interest in outdoor activities like camping, particularly in Japan, where popular campsites are now bustling with activity every weekend. Notably, the number of female campers has seen a significant rise. This shift towards outdoor leisure has inadvertently spurred innovation in camping gear, making the activity more accessible and enjoyable, especially for women.
Transition from Traditional to Trendy Camping Gear
Historically, camping involved cumbersome equipment and basic outdoor survival activities. However, recent years have witnessed the emergence of services offering complete camping gear rentals and even luxury camping experiences, significantly lowering the barrier to entry for women and those new to camping. This change is complemented by a shift in camping gear design, moving from functionality to fashion, driven by the increasing participation of women and the influence of social media.
