Revitalizing Japan’s Nighttime Economy: Beyond Sushi and Scenery

Since the lifting of COVID-19 restrictions, the Japanese government has undertaken robust measures to rejuvenate its domestic economy, with a heightened focus on bolstering tourism. Central to this strategy is the concept of ‘Nighttime Economy’ — an amalgamation of cultural and economic activities that promise to swiftly invigorate cities post dusk.

Historically, nighttime allure for international tourists was largely confined to dining experiences. It’s hard to imagine that the dazzling streets of Ginza required taxis to operate on cash-only. The district stretching from East Ginza to Tsukiji is a silent abode of esteemed traditional Japanese restaurants. As the sun sets, luxury cars line up outside these establishments, indicative of an evening at Japan’s most elite social venues — the Hanamachi or Flower Towns, famed for Geisha entertainment.

However, the richness of Japan’s nighttime culture goes beyond its cuisine. The historical Shimbashi Hanamachi, originating in 1857, stands as a testament to Japan’s enduring nightlife. Rooted in the Edo period, this district evokes memories of prominent officials from the Meiji government reminiscing about their challenging past. Within the maze of Shimbashi lies ‘Kanadanaka,’ an iconic restaurant where guests are immediately greeted by an aromatic ambiance and…