Redefining Tradition The Youth’s Fresh Perspective on Lifestyle and Consumption

The Floral Subscription Trend Among Gen Z

In recent years, particularly accentuated during the three-year span of the COVID-19 pandemic, a significant trend emerged both in Taiwan and Japan: the rise of flower subscriptions among Gen Z women. This movement gained momentum as young individuals sought to enhance their living spaces with fresh blooms, a testament to their craving for beauty and serenity in their immediate surroundings. The tradition of gifting flowers at birthday parties, although delightful, presented practical challenges, leading to innovative solutions like “balloon bouquets” and the appreciation for “eternal flowers” or soap flowers, catering to the young generation’s preference for hassle-free and Instagram-worthy alternatives.

Authenticity in the Age of Social Media

The shift towards authenticity marked a departure from the “beautification” apps previously ubiquitous among influencers. Platforms like BeReal, which mandate the sharing of unedited, real-time photos, have captivated the youth, signifying a broader cultural shift towards genuineness over curated perfection. This movement is not merely about resisting filters but embracing the real, unvarnished self, even in the realm of…