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NVIDIA’s “Zero Billion Dollar Market” Strategy: A Visionary Approach in the Humanoid Robotics Market

Joel Fukuzawa
3 min readNov 9, 2024

Strategic Vision: Leading Through Early Investment in Emerging Markets

In the past decade, NVIDIA, led by CEO Jensen Huang, has actively expanded into the humanoid robotics market, seeking to capitalize on early-stage, low-competition markets with high future potential. Dubbed the “Zero Billion Dollar Market” strategy, this approach aims to secure a stronghold in nascent markets with limited initial profitability, positioning NVIDIA as a future leader. Huang’s approach leverages NVIDIA’s edge in advanced semiconductor technologies and robust development environments, particularly in AI, to establish dominance in markets poised to emerge. Through this strategy, NVIDIA seeks not only to lead in AI innovation but also to cement its influence in humanoid robotics, a sector with significant long-term potential.

Simulation Technology in Humanoid Robotics: NVIDIA’s Core Advantage

NVIDIA’s Silicon Valley headquarters, known as “Endeavor,” houses its humanoid robotics R&D, showcasing various projects powered by NVIDIA’s simulation technologies. These include robots such as “Digit,” used in Amazon warehouses, and “Apollo,” tested in…

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Joel Fukuzawa
Joel Fukuzawa

Written by Joel Fukuzawa

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