Navigating Dual Pricing: Balancing Cost and Value in Japan’s Tourism Industry
3 min readApr 24, 2024
A Sudden Shift in Japan’s Tourism Dynamics
As the Japanese yen hits a 35-year low at 155 JPY to 1 USD, Japan has emerged as a favorite destination for international tourists due to perceived affordability. However, this influx has led to significant challenges, including labor shortages in the hospitality…