Leveraging the Post-Pandemic Boom in Senior Tourism in Japan: A New Approach to Digital Strategy

Joel Fukuzawa
3 min readMay 31, 2023

In the wake of Japan’s recent decision to reclassify COVID-19 as a Category 5 infectious disease — similar to influenza — a sense of normalcy is returning. This move has triggered an unexpected wave of ‘revenge travel’ among Japan’s senior population. As evident from the Japan Tourism Agency’s ‘Travel and Tourism Consumption…

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Joel Fukuzawa

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