Leveraging Gaming to Revolutionize Sleep: The Rise of Pokémon Sleep

In Japan, a concerning trend has been observed — many suffer from insufficient sleep, increasing their risk of lifestyle-related illnesses. A startling study by Professor Tomochika Oomichi from Kyoto Prefectural University of Medicine suggests that among those with chronic sleep deprivation, the mortality rate per 1,000 individuals stands at 4.59. Notably, a more irregular and lesser sleep duration directly correlates with a higher mortality rate.

Recognizing a business opportunity within Japan’s sleep market, Pokémon Company unveiled its innovative mobile application, Pokémon Sleep, on the 20th of this month. This application aims to make waking up a fun experience, heightening user awareness about their sleep patterns. What sets it apart is the gamification of real-world actions. If Pokémon GO tapped into the basic activity of walking, blending the real world with Pokémon adventures, Pokémon Sleep aims to turn sleep into an exciting game.

Back in 2019, the company announced its intentions to marry the powerful Pokémon IP with Japan’s burgeoning sleep market. After a long period of silence, they’ve finally woken up, so to speak. The game is set on an island inhabited by Snorlax, a Pokémon renowned for its penchant for food and sleep. Here, players join Professor Oran Dream to uncover stories of Pokémon…