Bridging Generations: The Consumer Trends Shaping 2025

As 2025 approaches, the global consumer landscape is becoming increasingly segmented and diverse, driven by the emerging α generation and the expanding influence of consumers aged 50 and above. From technology-driven individualism to a resurgence of nostalgia, the evolving values and behaviors of these groups are redefining the future of consumption. This generational interplay presents both opportunities and challenges for businesses navigating an increasingly complex market.

The α Generation: Innovators of Personalized Consumption
The α generation, born between 2010 and 2024, represents the first cohort to grow up entirely immersed in artificial intelligence (AI) and seamless integration between virtual and real worlds. Their consumption habits are defined by individuality and experiential value, demanding products that cater to their creative and practical needs.

Technology-Centric Consumption
Products like AI Smart Link, which use environmental awareness for navigation and home appliance control, exemplify the innovation this generation values. Parents of α generation children are also driving demand for specialized educational services, such as those offered by multi-faceted learning hubs like “Children’s Department Store.”