Blending Nostalgia and Innovation: The Allure of “emojam”

A New Era of Play
Launched by SEGA at the end of last year, the innovative toy “emojam” has quickly become a sensation in the market. Inspired by the Heisei-era trend of “BBCall” (pager devices) and incorporating emoji and puzzle-solving elements, “emojam” has captivated audiences of all ages. According to official data, its first-week sales exceeded projections by 1.5 times, cementing its status as a groundbreaking product. Targeting a wide demographic ranging from young children to adults in their 30s, “emojam” offers a fresh take on playful communication.

At its core, “emojam” enables users to communicate using custom emoji combinations of up to 10 symbols, making traditional text messaging more dynamic and engaging. With over 1,000 built-in original emoji — ranging from facial expressions to hand gestures and location icons — users can craft playful, puzzle-like messages. Additional downloadable emoji packs and creative customization features further enhance its interactivity, bridging the gap between smartphones and traditional toys.

Meeting the Needs of a New Generation
As children increasingly adopt smartphones at younger ages, parents have grown cautious about the devices they purchase for their kids. While “children’s phones” focus on safety features like emergency alerts and family…