AI Revolution in Packaging Design: Reshaping the Business of Creativity

In today’s complex and competitive business arena, the design of product packaging has become a crucial factor for success. Historically, packaging design was a craft that valued creativity and aesthetics. However, in the fast-paced modern business world, the traditional design process faces severe challenges in time efficiency and cost control. The emergence of Artificial Intelligence (AI) has infused new vitality into this field, bringing about a revolutionary transformation. A notable case in point is Ito En’s use of image-generating AI in packaging design for its green tea product “お～いお茶 カテキン緑茶,” a successful commercial innovation that significantly accelerated the design process and achieved impressive sales in the market.

The Ito En Case Study: AI’s Threefold Commercial Value

Ito En’s innovative approach involved integrating AI technology into every aspect of packaging design, generating numerous creative and practical design solutions. Traditionally, designing a product’s packaging could take months, but with AI, this process was reduced to just a few weeks. This advancement not only improved the quality of design but also substantially reduced economic costs. Additionally, the use of AI led to higher initial sales compared to the previous year…