A New Perspective on Funeral Services in Post-Pandemic Japan

In the aftermath of the global pandemic, society’s approach towards funerals has shifted significantly. The average funeral costs about 2 million yen in Japan, according to estimates by Resona Group. However, as Japan grapples with an aging population and declining birthrates, lavish funerals often fail to gather the expected number of attendees. As such, a more economical and personalized approach — DIY funerals — has been emerging in Japan.

The uniqueness of DIY funerals lies in bypassing the traditional undertakers. Families handle the proceedings themselves, allowing for a more personalized, and more cost-effective ceremony that could cost less than 100,000 yen. This change reflects a shift in how people perceive end-of-life celebrations. One unique funeral services brand, Grave Tokyo, is revolutionizing this sector with its innovative offerings.

At a recent launch event in Tokyo’s Harajuku district, a conspicuous red coffin embellished with floral interior design captured everyone’s attention. The accompanying memorial plaque with leopard print design broke away from traditional, solemn stereotypes. Mikako Fuse, president of Grave Tokyo…