3 days agoMember-only數位廣播熱潮 傳統廣播的革命與新機遇根據日本經濟新聞的預測，語音社群媒體、聊天機器人以及定位系統被視為未來市場行銷的三大關鍵領域。自2021年起，日本的網路廣告費用已超越了傳統的大眾媒體，其中廣播廣告的衰退最為明顯。然而，網路聲音內容卻正處於熱潮之中。許多報紙雜誌都開始製作「數位廣播」的專題，而播客節目數量也在持續…日本5 min read日本5 min read
3 days agoMember-onlyRiding the Digital Wave: How Podcasts Are Reshaping Japan’s Media LandscapeBased on forecasts from Nikkei, the Japanese economy daily, voice-based social media, chatbots, and location systems are predicted to be the three key areas for future marketing strategies. Since 2021, digital advertising in Japan has eclipsed traditional mass media, with the most significant decline seen in radio advertising. Yet, paradoxically…Japan4 min readJapan4 min read
5 days agoMember-only從北海道到沖繩 訂閱平臺讓地方麵包店的美味遍布全日本不知道有多少朋友的工作場所是在摩天大樓的高樓層辦公室？每次中午吃飯時間，就會覺得在高樓層上班的朋友真的好辛苦，要等著搭電梯被傳送到餐飲樓層，接著還得在美食街排隊訂餐吃飯，中午大約一個小時的時間就在各種不同的排隊中被消耗掉。在日本為了解決高樓層辦公室員工成了「午餐難民」的問題，有一…日本5 min read日本5 min read
5 days agoMember-onlyRevolutionizing Lunchtime: The Bread Subscription Service Reshaping Work and Home LifeHave you ever wondered how employees in high-rise office buildings manage their lunch breaks? The process of waiting for elevators to access the cafeteria, and then queuing in food courts for meals, can consume precious midday break times. In Japan, this challenge gave rise to the bread subscription service, designed…Japan3 min readJapan3 min read
Jun 3Member-only全新親子體驗 嬰幼兒電影新浪潮，全家同樂不再是夢！日本厚生勞働省 2 日公布的數據：2022 年日本女性一生中所生育的孩子數量的總體出生率在為1.26，這個數字與 2005…日本5 min read日本5 min read
Jun 3Member-onlyThe Dawn of a New Era in Entertainment: Tailoring Cinema for Japan’s Youngest GenerationRecent data published by the Ministry of Health, Labor, and Welfare of Japan reveals a concerning trend: the total fertility rate of Japanese women dropped to 1.26 in 2022, tying the historical low of 2005. This marks the seventh consecutive year of declining birth rates, a trend exacerbated by the…Japan3 min readJapan3 min read
Jun 1Member-only啤酒自行車 後疫情時代的旅遊新潮流 不可錯過的橫濱特色體驗隨著疫情解封，沉寂了三年的觀光旅遊策劃又逐步活絡起來。不過，後疫情時代的旅遊，跟疫情前的模式有著不少的改變。除了更著重定點深度旅遊之外，小團體的旅遊行程似乎更受到歡迎。在橫濱這兩年有一款稱為「啤酒腳踏車」的旅遊行程，一輛備有吧台，可以提供 16…日本5 min read日本5 min read
Jun 1Member-onlyPioneering Post-Pandemic Travel: Beer Bikes Stir Up New Tourism Trends in JapanAs the pandemic abates, the dormant tourism industry is gradually regaining its vigor. However, travel in the post-pandemic era shows notable changes compared to pre-pandemic times. Alongside an emphasis on localized in-depth tours, smaller group trips seem to be gaining more popularity. …Japan3 min readJapan3 min read
May 31Member-only數位與紙本的完美結合 高齡旅遊的革新時代日本從這個月初將新冠病毒從 2 類傳染病調降成與流感相同的 5 類傳染病。使得過去三年，為了防疫克制旅遊活動的銀髮族群，開始展開報復性旅遊。根據歷年來日本觀光廳公布的「旅行觀光消費動向調查」的報告中可以看到，疫情之前的 2019 年，60…日本5 min read日本5 min read
May 31Member-onlyLeveraging the Post-Pandemic Boom in Senior Tourism in Japan: A New Approach to Digital StrategyIn the wake of Japan’s recent decision to reclassify COVID-19 as a Category 5 infectious disease — similar to influenza — a sense of normalcy is returning. This move has triggered an unexpected wave of ‘revenge travel’ among Japan’s senior population. …Japan3 min readJapan3 min read
